12-part series
The outbound engine, built end to end
Outbound in a company under a thousand people is twelve pieces of work, done by hand, by whoever has the evening. This series builds each one so that the next happens by itself: the market as a file, the list with its total, the score with its reasons, the name with its provenance, the address with its source, the message with its hook, the send under a budget, the reply with its label, the follow-up by position, the log without typing, the brief before the call, and the one screen on Monday.
Articles in this series
- 1→
Outbound engine
How do you actually write down your market, so that listing every company in it happens by itself?
A market that lives in the founder's head cannot be checked. Written as a file with edges, it becomes the search the next stage runs on its own.
- 2→
Outbound engine
How do you actually list every company in your market, so that filtering them happens by itself?
A list with no total beside it looks complete. Listed from free sources by Codex, every company arrives with its domain, its source and the count.
- 3→
Outbound engine
How do you actually keep only the companies that fit, so that finding the right person happens by itself?
A list cut without reasons is cut again next quarter. Scored by Claude Code with reasons in fields, every company is kept or archived once, in writing.
- 4→
Outbound engine
How do you actually find the one person who can say yes, so that getting their email happens by itself?
A bought list hands you a title with no provenance. A name from the company's own leadership page held 12 times out of 13; an aggregator name, 0 of 17.
- 5→
Outbound engine
How do you actually get their email without guessing, so that writing to them happens by itself?
A guessed address that reaches a stranger is a complaint against your domain. Every address carries its source, and accept-all is a verdict of its own.
- 6→
Outbound engine
How do you actually write one message per person, so that sending on a schedule happens by itself?
By the thirtieth message the hook is the company tagline. One generator, one verifier and one sweep, and the run passes only when both counts read nought.
- 7→
Outbound engine
How do you actually send without getting banned, so that reading the replies happens by itself?
Bursts are what the platforms watch for. Email goes out under a per-mailbox budget that doubles weekly and halves after a bounce day; LinkedIn stays by hand.
- 8→
Outbound engine
How do you actually read and sort every reply, so that the follow-ups happen by themselves?
An agency hires a person to read replies all day. Codex matches each reply to its send, gives it one of seven labels, and files it before you read it.
- 9→
Outbound engine
How do you actually follow up without remembering to, so that logging it all happens by itself?
A lead does not carry dates. It carries its messages in order, and the next one is the first not yet sent. A reply stops it, out of office pauses it.
- 10→
Outbound engine
How do you actually log everything without typing, so that the handoff to a call happens by itself?
The CRM is true for an hour after the Friday update. Codex writes every send, reply, stop and step to the lead as it happens, in the words it happened in.
- 11→
Outbound engine
How do you actually hand a warm reply to a call, so that reading the weekly number happens by itself?
Booking is solved for $10 a month. The brief the caller needs is sold by nobody, so Claude Code writes it from the timeline the moment a booking lands.
- 12→
Outbound engine
How do you actually read the weekly number, so that fixing the leaking stage happens by itself?
A stage that means a feeling cannot be counted. One screen every Monday: twelve counts with totals, the conversion between each pair, and the stage that leaked.
About this series
Each chapter has the same seven parts: how the stage is done by hand today, what it costs each week, the build in plain words with the exact prompt, what it feeds, what stays with a person, the tools you already pay for, and the door to the next stage. Read them in order, or open the stage that is leaking.
The whole engine, in order and in one place, is the book Building a real outbound engine with Claude Code and Codex, end to end. A free starter edition for firms under fifty people is coming through the 100k programme.
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